What is Color Management?

Color is at the core of everything we do at Johnny Davis Digital Solutions. Accurate, consistent color is essential for our client’s expectations. 

Color management is the complex process of neutralizing all colors to eliminate any unintentional color casts; the key to doing this successfully is understanding the final intention of the image and finding the proper color profile; in layman’s terms, capturing exactly what you would expect to see if the product or fabric color were right in front of you and producing that color managed image for print or digital publication. 

The importance that color management has on a brand’s consumer appeal can’t be overstated; In a study called “Impact of Color on Marketing”, researchers found that “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone.” As manufacturers provide more choice for consumers, standing out as a brand is even more of a challenge; therefore proper color management for products and brand design on all platforms is crucial. 

The study goes on to say, “prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.” Meaning, the correct or incorrect color profile or how you present your brand/ product, will actually impact the attitude consumers have towards your brand. 

The thrust of new color technology development over the next few years is aimed heavily at the digital presentation of your brand on various online platforms and e-commerce sites. Color management is not just for printing; it matters immensely in this era of e-commerce. Alongside printing services, color management for digital publication, is something our team has been providing for clients for years and our color management technicians are leaders in their industry. 

Our color management team’s goals center on accurately matching brand colors, reducing waste by getting to spec quickly, and running at spec on a consistent, repeatable basis; to meet each and every client’s expectations. As the leading color management solutions team, Johnny Davis Digital will provide the results your business needs to stand out in a saturated market for small and large businesses with global platforms